Republicans win approval for ‘.gop,’ in potential boon for online organizing

Republicans hope they’ve made a big leap toward closing the digital gap against Democrats, after getting their own “.gop” Internet address ending — a change they say will improve their brand and provide members with “a street address in the Republican neighborhood.”

The change was approved several days ago by the Internet Corporation for Assigned Names and Numbers, or ICANN, which allows .gop to join the ranks of .com, .org, .edu and other so-called “top-level domains.”

Beyond branding, the change is intended to help Republicans better compete in online fundraising, a large part of which has moved online. The Obama re-election effort reportedly raised more than $500 million online.

The application process for the web ending took about two years, and the change marks the first time a political party has received a top-level domain, according to the Republican State Leadership Committee, the group behind the effort.

Will Martinez, vice president of sales and marketing, for DotGOP.co, an affiliate of the Republican Leadership Committee, said Tuesday the ending will be for sale in about 75 days.

“We’re thrilled about what this can do for organizing the party online,” he said. “It creates an online community for the entire party, from college groups to other conservative causes.” …

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